New Laws for Sustainable Companies in California

Today on my story about two new California laws designed for socially responsible businesses. Outdoor gear maker Patagonia is testing one, known as the benefit corporation. The other, called the flexible purpose corporation, became law at the same time, and there’s a surprising amount of conflict between the competing visions of the future for sustainable companies.

I covered the early efforts to pass laws like these in Businessweek back in 2010.