March 2012 – John Tozzi

Evaluating Yelp’s Ads

Yelp went public this week. Yesterday we looked at it’s local advertising business, which accounts for 70 percent of its revenue.

Paying the Home Care Workforce

The fastest growing jobs in the U.S. are home care workers who assist the elderly or infirm who can’t take care of themselves. The government is reviewing laws that exempt some of those workers from certain overtime and minimum wage requirements and could force the industry to raise pay.

(Also, another piece in Bloomberg Businessweek last year examined the patchwork of regulation in the home care business.)

The TED Test

This week on (the new) Businessweek.com, my piece on what it takes to get into the TED conference. One attendee applied eight years in a row before she got the nod.